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59Easy ways to add to self-promotion
Occasionally I browse through the Yahoo questions, and when I find something that matches my expertise, I answer. Usually those are questions about marketing and promoting businesses or services. The big...
1 comment58Good web copy makes a difference
You're not the only one who goes in search of things on the net, and not finding them immediately, moves on. Your prospects are doing the same thing. In fact, studies show that you have an average of 5...
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70Building a new home in snow country - things to consider
Will your new home be in snow country? If so, two of the things you need to consider are where you'll put the snow when it's removed from your driveway - and where it will fall when it comes off your roof. ...
0 comments56Gather Interested Prospects with Free Reports
Why should someone consider doing business with you? Surely not just because you're there and you want their business. No, you have to do something to earn it - even to earn consideration. Free reports are a...
2 comments56Is Mangosteen a miracle food?
Mangosteen came into my life when I was hired to write a web page for Xango Juice. It was a tough job, because I thought I was writing about the healthy benefits of a super food, and my client was really just...
0 comments57Common Sense Search Engine Optmization
Some would have you believe that the only route to search engine optimization is through tricks - the "black hat" stuff that's way too myserious and technical for mere mortals. I believed it too, until I...
0 comments48Copywriting rule #1 for Realtors
Look at the average real estate ad - not the ones promoting homes, but the ones promoting an agency or an agent. What do they say? Mostly they say "I'm great, you should hire me." Some of them go on to brag...
0 comments58Smart Realtors use their web sites to get more clients
Ever notice how most real estate web sites all look alike? They give links to MLS and maybe to the Chamber of Commerce. If they say anything at all about the real estate agent who pays for the site, it's...
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